The Consumer's GuideDeals
36%FENTY BEAUTY Pro Filt'r Soft Matte Longwear Foundation -290
Product photo from AmazonASIN B0763FM2CS · FENTY BEAUTY
Top pick · Full-Coverage Foundations

FENTY BEAUTY Pro Filt'r Soft Matte Longwear Foundation -290

A soft matte that holds up in heat, in a range that fits.”

$24.81List $39.0036%save $14

36% below Amazon's list price. No end time published, so it can change at any time.

Low stock

In stock at Amazon.com · price checked Sep 24, 8:08 AM PT · re-checked through the day

Paid link. Prices, badges and end times come from Amazon and can change at any time; the price shown on Amazon at checkout is the one that applies.

Why it's worth it

Fenty's soft matte formula gives you buildable medium-to-full coverage in 50 shades, with warm, cool and neutral options at every depth. It's oil-free and built to resist sweat and humidity, which makes it the safest bet for most people in most weather.

Fenty's shade range is still the benchmark other brands get measured against. Fifty shades sounds like marketing until you look at the deep end, where there are genuinely warm, neutral and cool options instead of one token dark brown. In a Refinery29 panel of deep-skin-tone testers, more than 70% named this foundation an exact match — a number most other prestige brands didn't come close to.

The formula is oil-free and made to hold up in heat and humidity, and that's where it separates from prettier foundations. If you live somewhere sticky, or you're standing outside at a summer wedding, this is the one that's least likely to slide. Fenty also formulates it not to clog pores, which matters if you're covering acne rather than just wearing makeup over it.

From our review of 8 full-coverage foundations, by Sarah Wright, Editorial Associate

What we like

  • +Fenty's shade range is still the benchmark other brands get measured against
  • +The formula is oil-free and made to hold up in heat and humidity, and that's where it separates from prettier foundations
  • +Coverage builds, so you decide how much you want
  • +Its arrival reset expectations for the whole category

What to know

  • Soft matte is still matte
  • The shade names are numbers, and the numbers aren't intuitive

How it ranks in our lineup

Every product from The Best Full-Coverage Foundations, by Sarah Wright, with today's Amazon price. Deals are only ever on products from this list.

#ProductPrice nowDeal
1FENTY BEAUTY Pro Filt'r Soft Matte Longwear Foundation -290This deal$24.8136% today
2Estée Lauder Double Wear Stay-in-Place Foundation Makeup$52.00no deal today
3MAC Cosmetics Studio Fix FLuid SPF 15 Foundation in Shade$39.98no deal today
4Charlotte Tilbury Airbrush Flawless Matte Foundation$52.00no deal today
5NARS Natural Radiant Longwear Foundation - Yukon$54.95no deal today
6Dermablend Cover Creme Foundation SPF 30, 35C Medium Beige$43.00no deal today
7L'Oreal Paris Makeup Infallible Up to 32 Hour Fresh Wear$14.9721% today
8Maybelline Fit Me Matte + Poreless Liquid Oil-Free$7.9734% today

Deal details

Deal badge
Below list price
Ends
No end time published
Who can buy
All customers, not Prime-exclusive
Savings basis
36% below Amazon's list price of $39.00
Availability
In stock, only a few left
Price checked
Sep 24, 8:08 AM PT, refreshed through the day
Reader interest
New to our readers this month
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Deals are on products from our reviews. Prices, badges and end times come from Amazon and are re-checked through the day (last check 8:08 AM PT). As an Amazon Associate we earn from qualifying purchases. Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or its affiliates. Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.com at the time of purchase will apply to the purchase of this product.