Jergens Natural Glow + Firming Daily Moisturizer Medium to Tan Skin Tones 7.5oz

Why it's worth it

Jergens Natural Glow + Firming is a moisturizer that happens to tint. Use it daily and color builds over about a week, with firming actives and coconut water doing double duty. It's nearly impossible to mess up and costs a fraction of the mousses.

You can't really misapply it, which is the whole point. There's no guide color, no mitt, no develop window to babysit. You rub it in like lotion, and the color arrives so gradually that any unevenness gets covered by the next day's application. If self-tanning intimidates you, start here and work up.

It moisturizes properly, not as an afterthought. The formula is built around hydration for dry and very dry skin, with antioxidants and coconut water in the mix. That means it earns a spot in your routine even on days you're not thinking about color. Owners often keep using it year-round for exactly that reason.

From our review of 10 self-tanners, by Sarah Wright, Editorial Associate

What we like

• +You can't really misapply it, which is the whole point
• +It moisturizes properly, not as an afterthought
• +The firming actives are a genuine bonus
• +It's the easiest way to maintain color between real applications

What to know

• –The color is subtle, and it stays subtle
• –It takes real patience
• –The fragrance bothers some people