L'Oreal Paris Unbelieva-Brow Longwear Waterproof Tinted Brow Gel, Smudge-resistant, Transfer- Proof, Quick Drying, Easy and quick application with precise brush, Light Brunette, 0.15 fl. oz.

Why it's worth it

It costs a fraction of the Glossier Boy Brow while delivering competitive hold and a similarly volumized fluffy finish. The 48-hour waterproof claim is aggressive, but real-world wear of 14–20 hours is consistently achievable — well beyond what most pencil-only routines provide.

From our review of 12 eyebrow pencils and gels, by Sarah Wright, Editorial Associate

What we like

• +48-hour waterproof wear — longest longevity claim of any product in this guide
• +Precise fiber brush adds natural-looking texture and volume to brow hairs
• +Waterproof film formula seals pigment with no smudge or transfer
• +Available at drugstores nationwide under $19.00

What to know

• –Fiber gel brush applies clumpily if too much product is loaded onto the brush
• –Fully-set waterproof formula is difficult to remove cleanly without an oil-based remover
• –Light Brunette shade is modest in pigment — may not satisfy darker brow types seeking definition