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LifestyleLabubu Figures and Blind Boxes

The Best Labubu Figures and Blind Boxes

By The Consumer's Guide Research Team·Updated August 31, 2026

Labubu started as a drawing. Belgian-Hong Kong artist Kasing Lung put the fanged little creature in a self-published picture book called The Monsters in 2015, and Pop Mart licensed the character in 2019. Then it became a phenomenon. If you're shopping for one now, you're mostly choosing between blind boxes — sealed packages where you don't know which figure you're getting — and confirmed pieces you can pick on sight. That single choice shapes everything: what you pay, what you get, and how often you'll want to buy again.

Here's the honest part. Nothing in this category is a reliable investment, and blind boxes are designed to keep you buying. The odds on a secret chase figure run about 1 in 72 in the current plush series, and research on variable-ratio rewards published in the Journal of Consumer Psychology finds these mechanics push repeat purchase intent up by as much as 40% versus just buying a known item. Counterfeits are everywhere too — Hypebeast's authentication team flagged roughly 35% of listings on unofficial Chinese resale platforms as fake. Buy because you like the thing.

We looked at what's actually available and sortable on Amazon, and the lineup skews toward Pop Mart's plush pendant series plus a few outliers. We think that the POP MART THE Monsters LABUBU Big into Energy Vinyl Plush Pendant Blind Box is the best Labubu for most people, and that the POP MART THE MONSTERS × FIFA SERIES Long Lanyard Blind Box is the one to buy if you want the character on something you'll actually wear out of the house.

Everything we recommend

At a glance

ProductSeriesBlind Box vs Fixed FigurePrice
POP MART THE MONSTERS × FIFA SERIES-LongAlso greatFIFA SeriesBlind Box$29.99
POP MART THE Monsters LABUBU Big intoTop pickBig into EnergyBlind Box$26.99
Vinyl Plush Monster PendantAlso considerBig into EnergyBlind Box$29.95
POP MART THE Monsters Forest Secret BaseAlso greatForest Secret Base$49.99On sale
POP MART MEGA LABUBU TEC 1000% WinterUpgrade pickWinter Holiday$799.90

How we picked

Authenticity signals. We prioritized listings where owner feedback repeatedly confirms the things counterfeiters get wrong — authenticity cards, holographic box stamps, intact tamper seals. Given that Hypebeast's authentication team flagged roughly 35% of unofficial-marketplace listings as fake, this mattered more than design.

Stated odds. We looked for listings that disclose secret-variant probability up front rather than burying it. Pop Mart publishes roughly 1-in-72 odds on the current plush and lanyard series, and a full-set purchase guarantees no duplicates.

Build and materials. We compared spec sheets for what the figure is actually made of — molded PVC and ABS faces, metal clasps rather than plastic, non-toxic paint. Metal hardware is the clearest tell between a piece that survives a year on a backpack and one that doesn't.

Format and use. We separated things you wear from things you display from things you build, because they're different purchases. A bag charm needs a clip that holds; a MEGA figure needs floor space.

Owner-reported problems. We read through recurring complaint themes — loose stitching, difficult builds, slow seller communication — and weighted patterns over one-off gripes.

Top pick

The series that made the craze, in the format people carry

POP MART THE Monsters LABUBU Big into

Big into Energy is the plush pendant line that turned Labubu into a bag charm, and it's the one most collectors start with. Six designs, a 1-in-72 secret, and enough owner confirmation of authenticity cards and holographic seals to buy without much anxiety.

$26.99fromAmazon

If you buy one Labubu, buy this one. Big into Energy is the series that ran through everyone's feed, and it's the format that actually caught on — a vinyl-faced plush pendant with a metal clip, roughly 6.7 inches tall, meant to hang off a bag. The emotion-themed designs are the ones people recognize. You get a random figure from a set of six, with the secret variant at about 1-in-72 odds.

The authenticity question matters more here than the design does, and this listing is where owner feedback is most reassuring. Buyers repeatedly describe an authenticity card, a holographic stamp on the box, and an intact tamper seal — the three things Pop Mart uses and counterfeiters get wrong. Given that Hypebeast found roughly a third of unofficial-marketplace listings to be fake, a listing where authenticity confirmations are this consistent is worth a lot.

It's built better than a five-dollar keychain has any right to be. The face is molded PVC and ABS, the body is plush, and the clip is metal rather than plastic — which is the part that fails first on knockoffs. Owners describe soft fur and vibrant color, and the material spec lists non-toxic, odorless paint. It's small enough to clip on a backpack and survive a commute.

The blind box is the point, and also the trap. You can't request a color. Buy singles and you'll get duplicates — owners chasing a full rainbow say exactly that. Buy the full set and Pop Mart guarantees no repeats, which is the sane move if you want them all. If you want one specific figure, a confirmed listing costs more but ends the chase immediately.

Flaws but not dealbreakers

Stitching is the recurring complaint. Some owners find seams coming apart slightly out of the box, usually where the vinyl face meets the plush. It's fixable with a needle and thread, but it shouldn't be there on a sealed collectible.

The odds are what they are. At roughly 1-in-72 for the secret, chasing it through singles is a bad plan — you'll spend far more than a confirmed chase figure sells for on the secondary market, and the chase variants trade at 10 to 20 times retail for a reason.

Also great

Wearable and swappable, if you want it on you not on a shelf

POP MART THE MONSTERS × FIFA SERIES-Long

This FIFA World Cup lanyard blind box puts a Labubu charm on a two-tone shoelace cord with a whistle, football or alloy trophy alongside it. The alloy clasp lets you swap charms, so it works as a phone strap or a crossbody lanyard rather than a display piece.

$29.99fromAmazon

Most Labubu products sit on a shelf. This one goes around your neck. The lanyard is woven from two-tone printed shoelace-style cord, and it pairs a Labubu with a second charm — a whistle, a football, or an alloy World Cup trophy — for a layered, sporty look. Owners who work on their feet describe throwing a phone over the shoulder and getting on with the day. That's a genuinely different use case.

The swappable clasp is the smartest thing here. Every charm attaches with an alloy clip, so you can pull one off and hang something else on, including charms from other lines. The length adjusts, and it supports a few wearing styles. If you already own plush pendants, this becomes the thing you hang them from — which quietly makes it more useful than its own figures.

Odds are slightly better than the plush series, at about 1-in-72 for the secret across six designs, with a full set guaranteeing no duplicates. The materials list runs to silicone, polyester, acrylic, zinc alloy, stainless steel and copper, which is more hardware than a soft pendant carries. That's the right call for something that gets yanked, dropped and shoved in a bag.

Flaws but not dealbreakers

Feedback on this listing is thin and mixed. Some owners love the look and the adjustability; others find the design plain and the construction ordinary next to the mainline plush series. It's a newer, more niche release, so there's less to go on than with Big into Energy.

The seller side has drawn real complaints about shipping and customs communication — slow updates, unclear logistics, unhelpful support when something stalls. If you need this by a specific date, that's a risk worth weighing.

It's tied to a soccer theme. If you don't care about the World Cup, the whistle-and-trophy styling is going to read as someone else's merch.

Also greatOn sale

A build-it-together project, not another sealed mystery

POP MART THE Monsters Forest Secret Base

The Forest Secret Base blocks set is a Labubu-themed construction kit with three posable minifigures. It's the one product here that gives you something to do for an afternoon instead of something to open in ten seconds.

$49.99fromAmazonList price $57.99 · Save $8 (14%)

This is the pick for anyone tired of the blind box loop. You know exactly what you're getting, and you spend a couple of hours putting it together. The Juice Maker set is a brick-built scene with three small posable monster figures included. Parents describe building it alongside a kid as the actual point — the collectible arrives at the end, not the beginning.

The pieces snap together like the bricks you already know, and owners consistently call out the detail work on the finished scene. It's a chunky set at roughly 3.4 pounds and about 11 inches across, so it holds a shelf on its own. If you already own plush pendants, this gives them somewhere to live rather than dangling off a bag hook.

Pop Mart runs a replacement system for missing pieces — you scan a QR code on the packaging or manual and follow the prompts. Worth knowing before you start, because with a set this size, one absent brick otherwise ends the project. Keep the box until you're done.

Flaws but not dealbreakers

It's harder than the packaging suggests. Several owners describe a long manual, small parts and a build that frustrated younger kids without adult help. One found the pieces fiddly enough to give up entirely. Treat the age framing loosely and plan to sit down with a child rather than hand it over.

It's a display object, not a playset. If you were picturing a base your existing Labubu figures could climb into, the scale doesn't work that way — the included minifigures are their own thing.

Upgrade pick

A room-sized statement, if you've got the wall and the budget

POP MART MEGA LABUBU TEC 1000% Winter

The MEGA LABUBU TEC 1000% Winter Holiday stands 31 inches tall with a flocked finish and detachable holiday nose and tie. It's the prestige display piece — an art object for a living room, not a collectible for a shelf.

$799.90fromAmazon

The MEGA 1000% line is what serious collectors point at, and this one is over two and a half feet tall. At that scale it stops being a toy and becomes furniture. Owners describe it as the centerpiece of a room, and the flocked surface reportedly looks better in person than in the promo shots. Measure your space before you commit — the shipping box alone is nearly three feet.

The detachable holiday parts are a genuinely good design call. The red nose and tie come off, so the figure doesn't become seasonal clutter in February. You get a winter piece in December and a plain white MEGA the rest of the year. Most holiday-themed collectibles don't give you that, and it's the difference between a one-month object and a permanent one.

Materials are the standard Pop Mart mix — PVC, ABS, nylon and hardware — with the precise paintwork the MEGA line is known for. This is the format that shows up in streetwear shops and interior spreads, and it's the one that holds value best among serious collectors, though nothing in this category is a sure thing.

Flaws but not dealbreakers

It's by far the most expensive thing here, and the price gap isn't small. That's the whole trade: you're buying one object instead of a dozen.

Feedback on this listing is sparse and polarized. A couple of buyers are thrilled; at least one found the character design off-putting rather than charming. The ugly-cute aesthetic doesn't land for everyone, and at this size there's no hiding it in a drawer.

Big vinyl fades. Keep it out of direct sun and away from a radiator, or you'll watch the white go yellow over a few years.

The research

Who this is for

You should buy one of these if you like the character and want to own it. That's the whole justification, and it's a good one. Labubu works as a bag charm, a desk object or a gift for a teenager who's been sending you photos of them. If you're a designer-toy collector who already owns Bearbricks or Nendoroids, the MEGA format is the one that'll feel familiar. And if you're a parent buying for a kid, the blocks set is the safest pick — no mystery, no resale rabbit hole, and something you can do together.

You should not buy one as an investment. Pop Mart's Labubu revenue grew 726% year over year in FY2024 and its Hong Kong-listed stock rose over 350% in the twelve months to June 2025 — which tells you the category is hot, not that your specific figure will appreciate. Secondary-market premiums on StockX averaged 285% over retail in Q1 2025, and that number can move fast in either direction. This guide covers what's available on Amazon under the Labubu and Pop Mart names. It doesn't cover Pop Mart's own store, the resale platforms where chase variants actually trade, or Kasing Lung's original picture books.

How we picked

We weighed a handful of things across every listing. Authenticity signals: we favored listings where owners consistently describe authenticity cards, holographic stamps and intact tamper seals, since counterfeits are widespread on unofficial channels. Stated odds: the secret-variant probability should be disclosed up front, and it's roughly 1-in-72 on the current plush and lanyard series. Build and materials: spec sheets tell you whether the clasp is metal or plastic, and that's what fails first. Format and use: a wearable charm, a display figure and a building set are three different purchases, so we picked one of each. Owner-reported problems: we looked for repeated themes — stitching, build difficulty, seller communication — rather than isolated complaints.

Other labubu figures and blind boxes worth considering

If you want a single Big into Energy pendant from a smaller listing: The Vinyl Plush Monster Pendant ($29.95)This is the same Big into Energy vinyl plush pendant, sold as a single blind box through a different listing. Owners report authentic figures and happy grandkids, and the experience is essentially identical to our top pick. The catch is scale: far fewer buyers have weighed in here, so there's less signal on consistency, and one reviewer raised an odd complaint we can't verify. If our top pick is out of stock, this is the same product from a thinner track record.

The competition

This is what our research surfaced among Labubu and Pop Mart listings that are actually buyable on Amazon — not everything Pop Mart has ever released. The most sought-after pieces, including the secret chase variants and the celebrity collaboration figures, mostly trade on Pop Mart's own channels and resale platforms rather than here. If you're hunting a specific figure, expect to look beyond this lineup.

Care, storage and spotting fakes

Vinyl and plush both hate the same two things: sunlight and humidity. Keep figures out of direct sun, because white and pastel vinyl yellows permanently, and a bright windowsill will do it in a couple of years. A closed display case with UV-filtering acrylic solves most of it. Keep the box if you care about resale value — a sealed or box-complete figure is worth meaningfully more than a loose one, so store the packaging flat rather than crushed under something. On authenticity, check for the holographic stamp, the authenticity card, and clean packaging print. Counterfeits typically fail on NFC chip errors, misaligned box printing and rougher vinyl texture. If a seller won't show you the seal, walk away.

Questions we get

What exactly is a Labubu, and who created it?

Labubu is a fanged, wide-eyed monster character created by Belgian-Hong Kong artist Kasing Lung. It first appeared in his self-published 2015 picture book series The Monsters, which blended Scandinavian fairy-tale illustration with Chinese folk art. Pop Mart licensed the character in 2019 and turned it into blind box figures. So Labubu is the character; Pop Mart is the company that makes and sells the toys.

Why did Labubu blow up when it did?

One post did most of the work. BLACKPINK's Lisa shared photos of a Labubu bag charm, and Pop Mart's global search traffic jumped roughly 300% within 48 hours according to SimilarWeb data cited by Business of Fashion. From there it spread through fashion — figures showed up on front-row attendees at Paris Fashion Week, and Pop Mart gifted collections to celebrity ambassadors. Google Trends shows worldwide search interest up over 4,000% across a single year.

What's a chase or secret variant, and what are the odds?

A secret is a hidden design that isn't shown on the box art, and it's the rarest figure in a series. Pop Mart discloses the odds — roughly 1 in 72 for the current plush and lanyard series, though some older lines ran closer to 1 in 144. Those figures resell at ten to twenty times retail. Chasing one through single boxes almost always costs more than just buying the confirmed variant secondhand.

Are Labubu figures a good investment?

Treat them as toys you enjoy, not assets. StockX data shows Labubu figures traded at an average 285% premium over retail in early 2025, but that's a snapshot of a hot market, not a trend line you can bank on. Speculative collectible markets correct hard and fast, and most figures in a series never appreciate at all. If you'd be upset watching the value drop, buy the one you actually want to look at.

How do I avoid buying a fake?

Check for the holographic stamp on the box, the authenticity card inside, and an unbroken tamper seal. Counterfeits usually give themselves away through NFC chip errors, misaligned packaging print and rougher vinyl. Hypebeast's authentication team found roughly 35% of listings on unofficial Chinese resale platforms to be fake, so the marketplace matters as much as the inspection. Buy from Pop Mart directly or from sellers with consistent authenticity confirmations from other buyers.

Why do people spend so much on something they can't see first?

Blind boxes run on a variable-ratio reward schedule — the same structure behind slot machines. Research published in the Journal of Consumer Psychology found these mechanics activate the brain's reward pathways and raise repeat purchase intent by up to 40% compared with buying a known item. The uncertainty is the product. Knowing that doesn't make it less fun, but it should shape how many you buy at once.

Why you should trust us

For this guide:

  • We read Pop Mart's published series probability disclosures, product spec sheets, and its FY2024 annual report and H1 2025 interim results for context on the category's growth.
  • We compared owner feedback themes across every listing in this guide, looking for repeated reports of authenticity markers, construction problems and seller issues rather than isolated complaints.
  • We reviewed published reporting and market data from Business of Fashion, Hypebeast, Vogue Business, StockX Insights and Grand View Research on pricing, counterfeits and the designer toy market.
  • We read owner reviews on every listing, weighted toward the critical ones, because that is where the recurring failures show up.
  • We have a systematic way of automatically fetching the latest prices, so the numbers on this page stay current.
  • This is a research-focused guide, so the team may not own every product listed — though we often do own the top winners, which gives us extra context for the recommendations.
  • We don't accept free products, and the retailer commission never changes which product we recommend.

Sources

Some passages in this guide may be paraphrased with AI help. Prices are refreshed automatically.

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