Lacoste Heritage 100% Supima Cotton Bath Towel 30" x 54", Celestial

Why it's worth it

A Supima cotton towel sold as singles in a rotating color range, so you can match a bathroom exactly instead of settling. Owners describe it as thick, lint-free, and unusually good at holding color through repeated washing.

Color retention is the reason to pick this one. Most towels fade toward chalky after a year of hot washes. Supima's extra-long staple fibers take dye more evenly and hold it, and owners repeatedly note the colors stay vibrant wash after wash. If you've picked a paint color and want towels that still match it next year, this is the practical answer.

Supima is American-grown extra-long-staple cotton — the same fiber family that makes Pima towels last, and textile experts say extra-long-staple cotton withstands substantially more wash cycles than short-staple before losing tensile strength. In practice, owners describe these as thick, generously sized at 30 by 54 inches, and producing essentially zero lint after the first wash. Low lint is a good proxy for loops that are actually anchored.

From our review of 7 bath towels, by David Sinclair, Managing Editor

What we like

• +Color retention is the reason to pick this one
• +Supima is American-grown extra-long-staple cotton — the same fiber family that makes Pima towels last, and textile experts say…
• +Because they're sold one at a time, you can build a set at your own pace or replace a single casualty without buying four
• +There's a crocodile logo on it

What to know

• –Quality control isn't perfectly consistent
• –Buying singly means the per-towel cost adds up faster than a multipack when you're outfitting a full bathroom