BaBylissPRO Nano Titanium 1 ¼” Prima3000 Stainless Steel Styling Iron, Hair Straightener

Why it's worth it

The Prima3000 is a salon tool: nano titanium plates, five settings running up to 465°F, and a 1¼-inch width that moves through dense hair quickly. It's the pick for coarse or tightly coiled hair, and the wrong pick if you're new to this.

It runs hotter than anything else here. Five LED settings top out at 465°F, which is the range that actually relaxes coarse and resistant curl patterns in a single pass. If you've been fighting your hair with an iron that maxes out lower, this is the difference between one pass and four, and fewer passes is genuinely better for your hair even at higher heat.

Nano titanium heats fast and stays there. Titanium transfers heat more efficiently than ceramic and recovers more quickly when you pull a thick section through, so the plates don't sag mid-styling the way cheaper irons do. Stylists working back-to-back clients rely on that consistency, and it's the main reason this iron keeps showing up in professional kits.

From our review of 5 hair straighteners and flat irons, by Sarah Wright, Editorial Associate

What we like

• +It runs hotter than anything else here
• +Nano titanium heats fast and stays there
• +The 1¼-inch plates cover more hair per pass
• +It's built to travel and to survive

What to know

• –465°F will destroy fine or bleached hair
• –There's no stated auto shut-off
• –The handle isn't as refined as the premium options