Samsung 77-Inch Class OLED S95F 4K Glare Free Smart TV (2025 Model) NQ4 AI Gen3 Processor, HDR Pro, Motion Xcelerator 164Hz, Dolby Atmos, Samsung Vision AI, Alexa Built-in

Why it's worth it

Samsung's QD-OLED panel adds a quantum dot layer that holds color saturation at peak brightness, and the matte finish kills reflections that would wash out a glossy screen. It's the OLED that works in a living room you can't darken.

The matte screen is the headline, and it's genuinely divisive. Instead of mirroring your lamp back at you, it scatters that light — reflections turn into a faint gray haze rather than a bright spot sitting on someone's face. Owners with west-facing rooms and glass doors consistently call it the reason they picked this set. If you watch mostly at night in a dark room, you may prefer a glossy panel's deeper punch.

QD-OLED is the widest-color panel type in production. Samsung Display puts it at roughly 99.5% DCI-P3 and over 90% BT.2020. The practical upshot: where a white-OLED panel desaturates toward white as it brightens, this one holds its color. A neon sign in a night scene stays neon. A soccer pitch under stadium lights stays green instead of drifting pale.

From our review of 7 4k oled tvs, by Ben Carter, Tech Editor

What we like

• +The matte screen is the headline, and it's genuinely divisive
• +QD-OLED is the widest-color panel type in production
• +For sports and gaming it's a strong argument
• +Tizen is competent and fast, and Alexa is built in

What to know

• –Samsung's software is the recurring complaint
• –Samsung still doesn't support Dolby Vision on its TVs
• –The matte coating that saves you in a bright room slightly lifts black level in a pitch-dark one